Carla Caridade
SEO & WEBSITES
Design That Looks Good and Ranks
A good-looking website means nothing if it isn’t bringing enquiries.
Most websites are built visually first and optimised later — if at all. Images are added without purpose, text is written to “sound nice” instead of targeting search intent, and keywords are an afterthought. This results in websites that are slow, unfocused, and invisible on Google.
I do things the opposite way.
Keyword Research Based on Real Searches
Before anything is designed or written, I research:
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What your potential customers are actually searching for
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How competitive those searches are
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What Google already ranks on page one
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Where the opportunities are to outrank competitors
This ensures your website is built around demand, not guesswork.
Keyword Research Based on Real Searches
-
Before anything is designed or written, I research:
-
What your potential customers are actually searching for
-
How competitive those searches are
-
What Google already ranks on page one
-
Where the opportunities are to outrank competitors
-
This ensures your website is built around demand, not guesswork.
SEO-Led Website Structure
Your website is structured from the ground up with:
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Clear page hierarchy (H1–H6)
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Intent-driven content
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Strategic keyword placement
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Clean internal linking
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Fast-loading pages with only purposeful visuals
Every section has a reason to exist.
